August 17, 2017, 1:30 – 4:45pm
$149 (half-day)

Agriculture room, 3rd floor, Union South (map)


Tobias Ahlin, Lead Experience Designer at Minecraft


Tobias Ahlin

Lead Experience Designer, Minecraft




There are many techniques and models for how to start a creative project. Some focus on problems, others on ideas. Despite giving ourselves the freedom to think of any possible idea without judging, divergent thinking and brainstorm sessions can produce ideas of subpar quality. The ideas might be crazy. The ideas might be novel. But more often than not, they lack value. They are not realistic. They do not solve real problems. They are not attached to the goals or real challenges of the business.

In this workshop, we’ll take a real business/organization around the corner from the event as an example, and use a Hypothesis Tree to give structure to our divergent thinking. We’ll produce ideas that are attached to business goals, problem areas that are unique for that business, and ideas that are genuinely divergent. We’ll formulate our ideas as hypotheses and add nuance to those ideas by looking for qualitative and quantitative data. While still encouraging divergent and crazy ideas, we’ll create a discussion climate that fosters critical thinking and a nuanced mindset while looking for truth.

After taking part in this workshop you’ll walk away with a set of tools that you can use at your company to not only kick-off projects with a ton of post-its, but organize your ideas in a way that will guide you towards success during the life-time of a project.


August 17, 2017, 1:30-4:45pm