Sophia Voychehovski

Founder and Lead UXer, Rewired

Sophia founded Rewired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also served as a leader on’s UX team, architecting CNN Trends, iReport Awards, the 2012 presidential debates experience and — most notably — the responsive system that presented results for the 2012 elections.

Sophia loves teaching, speaking, and writing about object-oriented UX.

Talks and workshops: