Portrait of Sarah Drummond

Sarah Drummond

CEO, Design Strategist, We Are Snook

Sarah is a designer, CEO and serial idea generator.  She co-founded Snook, MyPolice, CycleHack, Dearest Scotland, Alloa Pride and The Matter. For this work she was awarded a Google Fellowship for her work in technology and democratic innovation and named as Good magazine’s 100 extraordinary individuals tackling global issues in creative ways.

Daily, Sarah is the CEO of Snook, an award winning global design consultancy based in London and Glasgow. Snook are on a mission to design a new public realm that works better for people.

In her time as CEO, Sarah has built an impressive client roster who have worked with her to redesign and innovate their services. Snook hold global firms like Tesco and Sodexo on their books to public sector organizations like the Scottish Government, the Cabinet Office and Government Digital Service.

Sarah has helped organisations redesign a wide array of user experiences. From health services to educational programmes, retail experiences to constitutional and democratic processes, Sarah has pitched and provided creative direction across all of Snooks 300+ project portfolio.

She speaks on global stages around the world from Japan to Oman, and America to Australia. She has taught at leading educational institutions from RMIT to the Glasgow School of art, coaching the next generation of designers and makers. She writes about design, technology and services and her work has been featured in global media outlets and books in the design industry.

Sarah is a fellow of the RSA and board member of Settle, a charity dedicated to tackling the causes of youth homelessness and Edinburgh University centre for Service Excellence. She sits on the Mayor of Hackney’s Digital Advisory Board.

Throughout her career, Sarah has always championed the use of design as a force for public good to reimagine a new public realm that works better for people. Her work focuses on embedding design inside organisations to build their capacity to design better services.

Her work has been at the forefront of civic, public sector and democratic innovation. Her wider work focuses on opening up the mental models and skills of design to give people agency to imagine and make preferred realities.

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