Experience Strategist at twig+fish
With 25 years of experience, Meena has consulted to emphasize the strategic value of qualitative research in the design of product, space and service. Meena is fascinated by the complexity of human behavior, and applies a credible and structured approach to integrating human stories and anecdotes into mainstream processes. Qualitative research serves as a key vehicle to bringing human stories into a business, and additionally serves as a foundation for internal discussions and directions about product design. Her experience spans multiple verticals, with companies who believe in the value of qualitative research.
Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance.
Apart from her core consulting practice, she has been a key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in her 15 year tenure.
She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada.
Meena speaks many languages, including Canadian!Talks and workshops: