Like many organizations big and small, American Family Insurance is facing unprecedented changes in customer expectations, business models, technology, and even the future of how we work. At AmFam we’re taking action to accelerate a cultural transformation toward a more agile, customer-driven, and innovative company future.

In this session, you’ll learn principles adopted from product management, design thinking, and lean startup to break down a complex problem (in this case, a high stakes cultural transformation), how to “learn your way versus plan your way” to a solution, and how to know if you’re making meaningful impact.