Now in its second year, Better by Design is a conference dedicated to sharing new and proven approaches to solving problems with design, innovation and creativity.


The conference aims to bring together a dynamic community of design-minded folk–developers, content creators, leaders, and designers–to share ideas and make connections.


Better by Design is supported by the University of Wisconsin-Madison and founded by Madison-based user experience designers Jessica Jones, Kavitha Krishnan, and Phyllis Treige.

Code of Conduct

Frequently Asked Questions

Madison, Wisconsin

Lakes! Farmers markets! Microbrews!

What’s not to love?


Situated at the center of the beautiful University of Wisconsin-Madison campus, in the heart of a vibrant Midwestern city, you can:

    • Kick back and catch a free show at the Memorial Union Terrace
    • Explore State Street and Downtown Madison on foot
    • Stay an extra day to eat your way through one of the country’s largest producer-only farmer’s markets, the Dane County Farmer’s Market
    • If beer’s your thing, take a microbrew tour by bus with Hop Head Tours (every Thursday)
    • Check out all the excellent tech stuff happening in Madison during Forward Fest