Join us Aug 23-24, 2018

Memorial Union // Madison, WI


Get inspired by practitioners using thoughtful design to make things better for projects, people, and our world. Join us in pushing the boundaries of design while soaking up sparkling lake views, local microbrews and cheese, and the vibrant collegiate traditions of Madison, Wisconsin.


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Previous speakers

Haley Van Dyck

Co-founder, U.S. Digital Service

Russ Wilson

Director, Cloud UX, Google

Tobias Ahlin

Lead Experience Designer, Minecraft

Sophia Voychehovski

Founder, Rewired

Karl Groves

Accessibility Expert, Web Developer,


Experience Strategist, twig+fish

Moira O’Neil

Senior Researcher & Director of Interpretation, FrameWorks Institute

Meghan Louttit

Deputy Editor, Digital Design, The New York Times

Why Madison?

Lakes! Farmers’ markets! Microbrews!

What’s not to love?


Situated at the center of the beautiful University of Wisconsin-Madison campus, in the heart of a vibrant Midwestern city, you can:

  • Kick back and catch a free show at the Memorial Union Terrace
  • Explore State Street and Downtown Madison on foot
  • Stay an extra day to eat your way through one of the country’s largest producer-only farmer’s markets, the Dane County Farmers’ Market
  • If beer’s your thing, take a microbrew tour by bus with Hop Head Tours (every Thursday)

Meeting people was so easy. It was incredibly natural (yes, I am an introvert so I do appreciate this a lot–it can be stifling sometimes otherwise–and I would come back!). It seemed to draw in creative people who are building things for people and this is where working with technology needs to be.”

– Attendee, Better by Design 2016

The strength of the presenters, and the great food – you make it easy for people who are looking for specific less common options. In general, this is a very well-run conference. It amazes me that this is what it looks like already in only its second year.”

– Attendee, Better by Design 2017

This is an easy-access conference that brings in great speakers/facilitators. Because it is local and relatively inexpensive it’s easy for my supervisor to say yes to. In addition to giving me new ways to think about my work, it also gives me connections to others that I don’t find in other ways.”

– Attendee, Better by Design 2017

2017 Partners