Roshelle is a design strategist with a background in architecture and a wealth of experience in systems thinking and design. Roshelle uses a strategic, research-driven approach to building people-focused services, products, and environments. Roshelle merges business and creative objectives in a meaningful way to move design beyond a superficial exercise to one that drives positive change.
Her clients have ranged from early stage start-ups to global fortune 50 companies, in a range of industries including medical, pharma, financial, insurance, education, non-profit and tech. Over the last four years, Roshelle has been instrumental in expanding Design Concepts’ service design practice.