Caroline Sober-James

Director of User Experience, Acumium

 

Caroline Sober-James, Director of User Experience, Acumium

 

    
 

Caroline leads the UX practice at Acumium, a web and software development and digital marketing agency here in Madison. She works closely with her clients and her team to design good-looking, goal-oriented, and highly functional websites and applications that allow people to get important stuff done quickly and easily. She loves pragmatic UX and likes to say the essence of her job is to “make people happy.” She loves her job, her team, and Mondays (yes, really). She’s spent the last 18 years in a variety of roles that have given her unique depth and breadth of knowledge around people, UX, web design, and software development.
 
Caroline lives in Madison with her husband, two kids, and huge, derpy Alaskan Malamute, Sugar Bear.

 

Breakout session: Small but mighty: Why microcopy matters