Libby Peterek

Director, Web Services, University of Wisconsin-Madison

Libby Peterek, speaker at Better by Design conference


Libby is a digital strategist, information architect and user advocate. She collaborates to create online experiences both large and small for academic and nonprofit institutions.


At UW–Madison, her team strives to launch the quickest, best versions of our products, measure, refine, and then iterate. Currently, the team is polishing a WordPress theme and building a pattern library for campus. Prior to Madison, Libby lead the strategy and vision for all things digital for KLRU-TV, Austin PBS and Austin City Limits. She served as the Chair for the PBS Digital Advisory Council from 2011-2013.


Libby also once rode her bicycle from Austin to Alaska with Texas 4000 to benefit the American Cancer Society. She rides bikes, eats breakfast tacos, and gets things done.



Session: Coming soon!