Solving problems with design

Get inspired by practitioners using thoughtful design to make things better for projects, people, and our world.


Enjoy one full day of expert presenters and inspiring case studies on design thinking, user experience (UX), product design and more! Round out your experience with a full-day workshop on Object-Oriented UX.


Join us in pushing the boundaries of design while soaking up sparkling lake views, local microbrews and cheese, and the vibrant collegiate traditions of Madison, Wisconsin.

Conference – Regular Price $249


Service Design Workshop $149 SOLD OUT*

OOUX Workshop $249 SOLD OUT*


Register Now


*To hop on the waitlist, email us.


Haley Van Dyck

Co-Founder, United States Digital Service

Stephanie Nguyen

User Experience Designer, United States Digital Service

Bryan Zmijewski

Chief Instigator and Founder, ZURB

Phil Balagtas

Senior Designer/Researcher, GE Aviation
SF/ATX Speculative Futures

Dave Franchino

President, Design Concepts

Brian Hawkins

Artistic and Technical Strategy,
Indiana University

Garrett Lee

Co-Creator, GoodPoint

Libby Maurer

Head of User Experience, Widen Enterprises

Katherine Monteith

Senior Associate, Service Design, Bridgeable

Erica Naughton

Front-End Developer & Graphic Designer, Adorable

Stefanie Norvaisas

Director, Design Research & Strategy, Design Concepts

Libby Peterek

Director, Web Services, UW-Madison

Kristin Redman

Founder, Cricket Design Works

Lesley Sager

Faculty, School of Human Ecology, UW-Madison

Marie Serrano

Associate, Service Design, Bridgeable

Regan Vanden Boogard

User Experience Manager, American Family Insurance

Sophia Voychehovski

Founder and Lead UXer, Rewired

Why Madison?

Lakes! Farmers markets! Microbrews!

What’s not to love?


Situated at the center of the beautiful University of Wisconsin-Madison campus, in the heart of a vibrant Midwestern city, you can:

    • Kick back and catch a free show at the Memorial Union Terrace
    • Explore State Street and Downtown Madison on foot
    • Stay an extra day to eat your way through one of the country’s largest producer-only farmer’s markets, the Dane County Farmer’s Market
    • If beer’s your thing, take a microbrew tour by bus with Hop Head Tours (every Thursday)
    • Check out all the excellent tech stuff happening in Madison during Forward Fest


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