Save the Date

August 17-18, 2017

Madison, Wisconsin

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Design in unexpected places and for challenging times

Get inspired by practitioners using thoughtful design to make things better for projects, people, and our world.


Enjoy one full day of expert presenters and inspiring case studies on design thinking, user experience (UX), product design and more! Round out your experience with our workshop offerings.


Join us in pushing the boundaries of design while soaking up sparkling lake views, local microbrews and cheese, and the vibrant collegiate traditions of Madison, Wisconsin.

Why Madison?

Lakes! Farmers markets! Microbrews!

What’s not to love?


Situated at the center of the beautiful University of Wisconsin-Madison campus, in the heart of a vibrant Midwestern city, you can:

    • Kick back and catch a free show at the Memorial Union Terrace
    • Explore State Street and Downtown Madison on foot
    • Stay an extra day to eat your way through one of the country’s largest producer-only farmer’s markets, the Dane County Farmer’s Market
    • If beer’s your thing, take a microbrew tour by bus with Hop Head Tours (every Thursday)
    • Check out all the excellent tech stuff happening in Madison during Forward Fest