Design in unexpected places and for challenging times

Aug 17 – 18, 2017 // Madison, WI


Get inspired by practitioners using thoughtful design to make things better for projects, people, and our world.

Enjoy one full day of expert presenters and inspiring case studies on design thinking, user experience (UX), product design and more. Round out your experience with a workshop.

Join us in pushing the boundaries of design while soaking up sparkling lake views, local microbrews and cheese, and the vibrant collegiate traditions of Madison, Wisconsin.

Register Now

Regular Conference price $349 + fees
(Registration closes Aug 8!)

Workshops $149 – 349
(See Workshops for full- and half-day options)


Emileigh Barnes

User Experience & Content Designer, formerly 18F

Russ Wilson

Director, Cloud UX, Google

Tobias Ahlin

Lead Experience Designer, Minecraft

David Gagnon

Program Director, Field Day Lab at the Wisconsin Center for Education Research

Wes Garnett Jr.

UX Designer, Kurbi Founder

Karl Groves

Accessibility Expert, Web Developer,


Experience Strategist, twig+fish

Meghan Louttit

Deputy Editor, Digital Design, The New York Times

Zarla Ludin

Experience Researcher, twig+fish

Moira O’Neil

Senior Research & Director of Interpretation, FrameWorks Institute

Ashley Quinto Powell

Business Development Manager, Bendyworks

Roshelle Ritzenthaler

Design Strategist, Design Concepts, Inc.

Caroline Sober-James

Director of User Experience, Acumium

Leah Ujda

Customer Experience & Professional Services, Widen Enterprises

Thomas Zickuhr

Neon Lab, Lecturer, University of Wisconsin-Madison

Why Madison?

Lakes! Farmers’ markets! Microbrews!

What’s not to love?


Situated at the center of the beautiful University of Wisconsin-Madison campus, in the heart of a vibrant Midwestern city, you can:

  • Kick back and catch a free show at the Memorial Union Terrace
  • Explore State Street and Downtown Madison on foot
  • Stay an extra day to eat your way through one of the country’s largest producer-only farmer’s markets, the Dane County Farmers’ Market
  • If beer’s your thing, take a microbrew tour by bus with Hop Head Tours (every Thursday)
  • Check out all the excellent tech stuff happening in Madison during Forward Fest


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